Case study

From outbound to paying clients for one marketing agency.

33 booked calls, about 20 held, 8 paying clients and roughly $35K first-month cash collected, in approximately 45 to 50 days.

The funnel.

  1. 33

    Booked calls

  2. ~20

    Held calls

  3. 8

    Paying clients

  4. ~$35K

    First-month cash collected

Of 33 booked calls, about 20 were held. Those held conversations produced 8 paying clients, and the agency collected roughly $35K in first-month cash from them. Booked is not the same as held, and held is not the same as won, so each stage is reported separately.

Timeframe and service context.

  • Client: one marketing agency.
  • Timeframe: approximately 45 to 50 days.
  • Services sold: SEO/AEO, websites, social media, Google and Meta ads and related marketing services.
  • Typical deal: generally around $5K to $7K per client.

The service price matters. A result like this depends on an offer clients already buy, at a value where one good client is worth acquiring.

Who did what.

UA Prospecting operated

  • Market research and targeting
  • Prospect data
  • Domains, inboxes and infrastructure
  • Messaging
  • Campaign execution
  • Reply management
  • Qualification
  • Booking

The agency handled

  • Sales conversations
  • Follow-up
  • Closing

The agency's own sales process turned held calls into clients. Outbound created the conversations; the agency won the business.

Limitations.

  • This is one agency's result. It is not a typical or average outcome.
  • Results vary by market, offer and sales process, and are not guaranteed.
  • Meeting volume depends on the size of the reachable market, the offer, targeting and campaign performance.
  • We do not promise every client the same number of booked calls, clients or revenue.

Find out whether your agency has a viable outbound market.

The Market Opportunity Review looks at your target market, your strongest proof and commercial fit before any outbound is bought. See how the Proof-Led Outbound Acquisition System works.